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Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space within letters pairs. The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as a decorative device, unrelated to communication of information.

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The practice of typography is very broad. Typographical elements may appear in a wide variety of situations, including:

  • Documents
  • Presentations
  • Display typography
  • Clothing
  • Business communications
  • Maps and labels
  • Vehicle instrument panels
  • As a component of industrial design
  • As a component in modern poetry